ishan goel needed to find a solution when he noticed his girlfriend fighting against the algorithms to reach the million subscriber community she worked hard to grow on youtube.

at twenty-two years old, ishan has spent the last eight years orchestrating some of the most viral marketing stunts. his agency, goel strategies, works with fortune five hundred companies to bridge the gap between brands and influencers. ishan reconnected with ben during a meditation trip to sedona, arizona when he told him about this idea.

ben awad has amassed a viral following of one million fans across multiple platforms, with some of his videos getting over 12 million views. after struggling to manage his community on discord, he decided to use his software engineering skills to build the solution himself.